body image / feminism / topical

Why I Stripped To Make A Statement (Plus what's next…)

You’ve probably seen Protein World’s latest ad campaign by now. If you haven’t, it’s sexist and horrendous. Like many other companies out there, Protein World is attempting to shame women in order to push their product. The image features bold writing asking commuters “ARE YOU BEACH BODY READY?” when it might as well say “DO … Continue reading

body image / sexism / topical

Beach body ready? NO Protein World we are beach body ALREADY

You’ve probably seen Protein World’s latest ad campaign by now. If you haven’t, it’s sexist and horrendous. Like many other companies out there, Protein World is attempting to shame women in order to push their product. The image features bold writing asking commuters “ARE YOU BEACH BODY READY?” when it might as well say “DO YOU … Continue reading

April 2015: PMA / social

Fear Of Missing Out: Why Your Feed is Making you Miserable

When I first read the words ‘positive mental attitude’, an image is instantly conjured up of a caricature. That person is the typically overly-enthusiastic and sickeningly proactive ‘go-getter’. The #fitfam who posts ‘no-pain-no-gain’ as they complete their third workout of the day, washing the sweat and muscle aches down with an acai-coconut blend. The recently-promoted … Continue reading

body image / social / topical

#LoveYourLines – Why It's Okay To Have Stretch Marks

Many new mums may feel self conscious about the stretch marks that appear during pregnancy and feel a pressure to get rid of them soon after giving birth. This is exactly why new mum Hannah Moore posted a photo of her post-pregnancy stretch marks to Instagram with the caption “nobody should be judged by their size because everyone … Continue reading